Aftermarket Gears Up For 2012 Scion iQ

Manufacturer’s of aftermarket parts, part of SEMA (Specialty Equimpment manufacturing Association) recently got their first hand look at the new 2012 Scion iQ at a measuring session. These sessions create an opportunity for SEMA members to work first-hand with the car makers on a new vehicle, allowing them to take accurate measurements and gather specific data they need to design and develop aftermarket parts and accessories.

The recent 2012 Scion iQ measuring session held in March at the SEMA headquarters in California, attracted 27 manufacturing companies from various market segments, ranging from wheels and tires, racing and performance, mobile electronics and others. Manufacturer’s had a chance to collect accurate measurements and data on the new model that goes on sale this summer.

Daniel La Blanc, marketing manager of OEM Audio +, attended the measuring session and shared his insight: “It provides irrefutable first-hand knowledge of how the final production vehicles are going to be in terms of components, finishes and dimensions, just to name a few. It is as close to production as you can get,” he said.

“Specific to OEM Audio +, we can look into factory harness connectivity and its routing. We are also able to scout for feasible mounting locations for our upgraded OEM amplifiers and subwoofer enclosures. Third and most importantly, SEMA sessions provide us with full, unhindered access to all the speaker mounting locations from which we can document dimensions, mounting hole patterns and envelopes available for each speaker location.”

For Richard Ornelas, product development engineer at Myron & Davis, the session provides him with “a forecast and even technical and mechanical information Myron & Davis needs to stay ahead in the aftermarket navigation/mobile entertainment industry. The session also helps us decide on certain projects we may want to venture on.”

With some 27 companies attending this measuring session it says that we will likely see a number of aftermarket products for the new 2012 Scion iQ from audio to high performance add ons.

Source: SEMA

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