For several years now, Scion has been off the original target it set out to tap in 2004. The “youth brand” meant to become a cult among the young and…

In 2003, the first Scion xA and xB vehicles heralded the launch of the Scion brand, which was designed to bring new buyers into the Toyota family and appeal to…

Toyota and Mazda jointly announced last week that Mazda will build a version of their Mazda 2 to be branded as a Toyota for the North American market in 2015….

At the media test drive launch of the new 2013 Scion FR-S we got the opportunity to sit down for breakfast with Jack Hollis, the head chief of all that…

The SEMA Show this year was full of custom Scions. The xB remains the perennial favorite for custom builders, but the new iQ and new body tC were hot too….

Scion has topped the list of the most reliable car brands for the 2011 Consumer Reports survey. The pack of top brands in the annual consumer survey start with Scion…

Scion has today announced both the new 2012 xD Release Series 4.0 and xB Release Series 9.0 in Texas at the State Fair there. Both of them will begin arriving…

Scion announced today that its iconic xD five-door urban subcompact vehicle will come standard with Bluetooth hands-free and Bluetooth streaming audio, and HD Radio technology, for the 2012 model year….

Scion Canada posted photos of the three Tuner Challenge Scions headed as we speak to Scion HQ! The first of its kind in Canada, Scion chose three finalists to build…